Workshop to be given on direct marketing and cottage foods
COSHOCTON – If you are planning to sell food at local Farmers Markets or Local Bounty Coshocton or have ever considered the possibility of making a food for sale, then plan to participate in a Direct Marketing and Cottage Foods Development Workshop March 25 in Room B100 in the County Services Building from 6 – 9 p.m.
Direct marketing is the sale of items directly to the consumer. This could include fresh produce, eggs, meat, honey, maple syrup, or a processed food like a baked good or fruit jam or jelly. Foods that are made in the home without a requirement for inspection are called cottage foods. There are plenty of opportunities for starting a home-based food business or directly marketing the products from your farm.
Eric Barrett, Agriculture and Natural Resources (ANR) Extension Educator in Mahoning County and member of the OSU Extension Direct Marketing Team, will offer advice on growing and developing your brand. This program helps new and experienced direct marketers get their marketing plan in line through branding their farm business. Barrett will also explain the best approaches for pricing your products. You will see examples from other marketers and get materials to help you price your own products.
Following the Direct Marketing section, Emily Adams, ANR Extension Educator in Coshocton County, will present a workshop on developing a home-based food business by making Cottage Foods in Ohio. Adams will explain the food safety reasons behind Ohio law for Cottage Foods including why certain foods are able to be made in the home without inspection and some are not. This program also helps food producers understand labeling and ways to determine if a recipe is ready for the market.
Cost of the class is $10 and can be paid at the OSU Extension Office before the registration deadline of March 20. To register, go to coshocton.osu.edu for a downloadable flyer or by contacting the OSU Extension office at 622-2265 or email adams.661@osu.edu for more information.
Category: Clubs & Organizations
