Historic Roscoe Village showcased at group travel marketplace
COSHOCTON – Historic Roscoe Village joined more than 200 representatives from museums, attractions, hotels, and visitors bureaus from throughout the midwest at Heartland Travel Showcase in Toledo, March 7-9. Heartland Travel Showcase is the midwest’s largest motor coach marketplace and features the region’s top destinations and attractions for group tours. As a direct result of their participation, Heartland attendees have booked approximately $85,182 per business over the last three years.
Joining forces with other states and provinces attracts more tour operators and offers selling opportunities difficult to develop without a collective effort. States and provinces represented at this year’s marketplace at the SeaGate Convention Centre included Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, New York, North Dakota, Ohio, Pennsylvania, Tennessee, West Virginia, and Ontario, Canada.
Tourism representatives met one-on-one with tour operators who book packaged travel. The tour operators are looking for itinerary ideas that they can incorporate into future motorcoach tours they offer to their clients.
I am pleased to share, “Motorcoach tourism and travel generates visitor spending and supports jobs in Roscoe Village and our community with tourism spending on local hotels, restaurants, other attractions and retail”.
According to a recent study by the American Bus Association, groups traveling by bus spent $13.6 billion 2012, and another study says that number is likely to grow. Ninety-two percent of tour operators reported having more customers in 2013, said U.S. Tour Operators Association in a study released in December. When a motorcoach rolls into town, it generates revenue for restaurants, hotels, museums, attractions, shops, and more. A recent study by Group Tour Magazine says one motorcoach generates at least 23 hotel rooms booked, 46 tickets sold, and 46 meals served.
Heartland Travel Showcase will be held Feb. 20-22, 2015, at the Hyatt Regency in Chicago. For more information, please contact Janet Johnson, Heartland Travel Showcase Manager and Ohio Travel Association Deputy Director, at 1-800-896-4682.
Category: Arts & Entertainment, Business
